IN FOCUS: SALOMON AW25

CONCRETE ECHOES

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

SALOMON PRESENTS THE DISTRESSED LEATHER PACK, WHERE RESILIENCE, DESIGN INTEGRITY AND CULTURAL RELEVANCE CONVERGE WITHIN THE CITY.

The project unfolds in London, a setting chosen for its layered architecture and shifting atmosphere. Across concrete structures, underpasses and transitional spaces, the sneakers are placed within environments that mirror their own construction: durable, textured and designed for continuous use. Movement through the city becomes the natural stage for the Distressed Leather Pack, a collection that thrives on pace, resilience and presence.

Male figures carry the narrative, dressed in a curated selection from LN-CC. The styling brings together utilitarian outerwear and layered silhouettes, each look designed to highlight the sneakers’ adaptability. The shoes function not as accessories but as anchors, grounding each outfit while asserting their role as tools of modern living.

 

AW25 INFOCUS: SALOMON

Price range: EGP 4,000 through EGP 5,000
-20%
Original price was: EGP 488.Current price is: EGP 388.
-30%
Original price was: EGP 2,000.Current price is: EGP 1,400.
Price range: EGP 4,000 through EGP 5,000
-20%
Original price was: EGP 488.Current price is: EGP 388.
-30%
Original price was: EGP 2,000.Current price is: EGP 1,400.